She has come to define the style of the New York City fashion set with her grungy meets preppy attire in all of the right ways. Hadid's style now can only be described as an artfully arranged melting pot of pieces that hold all sorts of characteristics. Her once extremely curated wardrobe led her to only step outside in polished head-to-toe looks but things have changed. Ultimately, Bella and Devon aren’t your friends.If you haven't noticed, Bella Hadid's style has transformed in the past few years. It’s becoming increasingly deceptive, where the products influencers are sponsoring don’t even seem like advertisements anymore. The new “it -girl” is starting to blur the line between influencer and down-to-Earth friend who spams social media confidently, posting whatever they want. Regardless of how “real” influencers look these days, it’s still an image that they’re selling. Trust me, your wardrobe isn’t lacking influencers promote an unrealistic habit of clothing use and consumption. Our personal closets pale in comparison to what influencers are able to pick from and post on Instagram.
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They’re able to treat clothes frivolously and ironically because they’re sent free items in abundance. They have so much clothing to choose from that it’s comical that they choose to dress the way they do. The irony of their style comes from the absurd excess of their lifestyle. For us it’s not ironic, because we aren’t flying on a private jet or posing for a Burberry campaign. A “normal person” dressed in “it-girl” clothes has no irony, because you’re wearing average clothes in everyday circumstances. In a way it’s almost camp, though that adjective gives them too much credit. The dichotomy between them being dressed-up and runway-ready versus what they post on Instagram is disarming. What makes Devon and Bella’s style so fascinating and hilarious is their socialite status.
Bella and Devon undoubtedly have a great sense of style and are great sources of inspiration for daily dress, yet, there will always be a degree of separation between the celebrity and the rest of “normal” society. As organic as the new “it-girl” looks, it is only as natural as social media and trends can be.
It’s the classic problem with social media and celebrity-dom they will always be something you can’t be. Once you put their outfit on, there’s a moment of realization that you still don’t look like them. Hadid wears vintage clothing and thrashed sneakers all the time. These influencers suggest that fashion is no longer only about brand names and status. Cheaper and vintage alternatives seem easily purchasable for those who want to steal their look. Their outfits don’t include flashy logos. This version of the “it-girl” who can be undone and real is only a facade.
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So why isn't this new fashion trend very revolutionary at all? Maybe it’s because most “it-girls” still have lighter skin and are tall, skinny and wealthy, but the issue goes beyond that. Now they’re pitching a style that makes it excusable to look like you’re doing a walk-of-shame on a Tuesday afternoon. It feels like a leap away from industry beauty standards of having to always look put together. Everything that Devon, Bella, and their circle wear instantly becomes a new wardrobe essential. Hadid can take credit for the resurgence of the Adidas Sambas, leg warmers, leather bombers and many other trends. Their style isn’t isolated to them: people are starting to catch on.
They’re intentionally dressing ugly, maybe even ironically. Nothing gets more Y2K than a mall shopping spree.Īlthough Y2K is on the rise, this style can be attributed to more than these “it-girls” following trends. She paired her Louis Vuitton Speedy with various acquired shopping bags. In a recent Instagram post, Devon posed in a mall bathroom wearing calf-length ballerina shorts, a matching top and face-covering sunglasses. Their iconic paparazzi photos often catch them in velour tracksuits, low-waisted denim and dad-caps. The obvious visual reference is the hot, trashy 2000s: think Y2K paparazzi pictures of Britney Spears, Paris Hilton and Kim Kardashian. It looks like she either came from ballet class or just got dressed at a Hollywood tourist shop. This new it-girl is care-free, dressing in whatever she wants.
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